What's On

In this workshop you will cover:

• Customer in Focus – The joy of shopping and how you can support that
• Meeting needs – why you exist as a business (knowing your differentiation)
• Competing with online shopping
• Create value, restrict discounts
• Seamless Experiences – What are they and how do you achieve it both in-store and online
• Casual Purchases into loyal customers & repeat purchases
• The best kind of marketing – Word of mouth referrals
• Gifting and gratitude
• Completing the loop – using digital technology to nurture your connection to your customer