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Alpine Winter Festival 2021 heads west
**Extended season 19-25 July**
It’s a new era for Adelaide’s original Alpine Winter Village, who are headed to Glenelg with a brand-new Alpine Winter Festival that promises to breathe new life into South Australia’s winter by the coast.
The festival will see Moseley Square and Glenelg’s Foreshore transform into a wintery playground with the 24-day Alpine Winter Festival from 25 June – 18 July, featuring a culturally themed winter hub of immersive art, food, markets, music, ice skating and a spectacular light and soundscape that will light up the iconic Glenelg Jetty.
Making its Glenelg debut, Alpine Winter Festival, presented by Momentarily and City of Holdfast Bay, will excite South Australians with a loosely themed Christmas atmosphere, with family fun by day, which kicks into warmth and good times well into the night.
The festival has been curated to bring Adelaide out of hibernation during what is traditionally known as the quietest time the year.
“We are excited to announce this new era for Alpine Winter Festival. After the success of Mad March, we wanted to continue South Australia’s reputation as the festival state, not the sleepy state during winter,” said Momentarily Creative Director Stuart Duckworth.
“Coming to Glenelg is a brilliant opportunity to activate Adelaide’s west. We are working in partnership with City of Holdfast Bay and Jetty Road Glenelg to create memories and opportunities for the entire precinct,” Stuart explains.
City of Holdfast Bay Mayor Amanda Wilson said the festival was a welcome new addition to the precinct's winter event calendar.
“We are really excited to welcome the Alpine Winter Festival to Glenelg and encourage people to stay and play in our backyard by the sea,” Mayor Wilson said.
“Glenelg is beautiful at any time of the year, but to see Moseley Square and the foreshore come alive with Christmas lights, market stalls and fire pits will be quite the spectacle.
“With the STORM light-show that will bring the jetty to life, Glenelg will truly be the place to be this winter."
Con Maios, Chair of the Jetty Road Mainstreet Committee, said the festival will add to the vibrancy of the Glenelg precinct.
“The Jetty Road precinct will be buzzing when the Alpine Winter Festival arrives in Glenelg,” Con Maios said.
“Jetty Road’s traders are looking to welcoming people to experience everything we have to offer at the Bay this winter.”
The focal point of the 2021 festival is STORM, a light and soundscape that will encapsulate the Glenelg Jetty. Inspired by the sounds, movement and impact of a storm at sea, the activation will partner with local creatives Harsh Realities.
Glenelg will be the home of Christmas in July with decorative Christmas lights throughout Moseley Square and the Alpine Winter Village. Fire pits and sculptures will bring much needed warmth as the festival takes over South Australia’s winter nights.
Adelaide is encouraged to play at Alpine Winter Festival. An open-air lakeside inspired ice rink will be the ultimate playground for the whole family. By night, the rink will be transformed with immersive lighting and projections.
Local legends Gillies at the Grounds will present the Alpine Winter Markets, an Australian take on the famed European inspired Christmas markets. Featuring a selection of local arts, crafts, wares and produce, these markets will transport you to the streets of Europe.
Music and food will be at the heart of the festival. A carefully curated live music program will be announced in the coming weeks. Visitors can immerse themselves in the culinary delights of Chow Town, Roberta’s Italian Winter Diner and a Scandinavian Alpine Ski Lodge, which will be the main food destination at the festival.
the Alpine Winter Festival will be lighting up the Glenelg Foreshore from 10am until late every day, from Friday 25 June to Sunday 18 July.
FREE ENTRY - Sunday through Thursday and before 7pm Friday and Saturday.
$5 ENTRY - Friday and Saturday after 7pm (FREE with an ice skating or Roberta’s Italian Winter Diner booking, or if under 18)